In South Korea, pet strollers have become more popular than baby strollers. Sales reports from an e-commerce firm in that country noted that sales of infant strollers fell by 43% in 2023, while the sales of pet strollers rose by 57%—and consumer demand for pet products continued to grow into the first months of 2024. There has also been an uptick in the opening of veterinary hospitals that is outpacing the establishment of pediatric clinics in many neighborhoods.