Back in 2005, as a part of the Coca-Cola Company Environmental Team, April Crow was a pioneer working on the concept of sustainable packaging. In the mid-2000s, despite stories on the great pacific garbage patch, ocean plastic waste was not high on policy or corporate agendas. April believed this was due to a lack of scientific data on the scale and threat of plastic waste. To fill this gap, April’s team partnered with Ocean Conservancy to convene leading scientists to help fill these knowledge gaps. Their research found the majority of marine plastic pollution stemmed from five Asian countries that lacked waste management infrastructure, which if fully in place, could reduce leakage by 45 percent. This insight raised a challenging question—how can companies and aid agencies bring funding to these markets to facilitate better infrastructure and prevent plastic leakage?

Large pollution can come in small packages. This is the case with the small plastic pouches, called sachets, that constitute a major source of the plastic waste crisis plaguing the Philippines, a country ranked third in the world for ocean plastic leakage. Filipino consumers throw away a staggering 163 million of these difficult-to-recycle plastic packets each day, which adds up to about 60 billion a year, enough to carpet 130,000 soccer fields.

“What bothers me is that people tend to look at these rivers and these polluted beaches and think ‘somebody needs to clean it up’—that’s just completely wrong. Because not only is it almost impossible and inefficient, but it’s really not the solution. The solution is prevention,” says Tiza Mafira in the film, Story of Plastic, as she takes a boat trip down the polluted Ci Liwung River that flows through Indonesia’s capital city, Jakarta.