Last month, the world came to Copenhagen to focus on how to achieve the Sustainable Development Goals (SDGs) for girls and women. The Women Deliver Conference, the largest gathering on girls’ and women’s health and rights in the last decade, was a huge success. Convening over 5,700 likeminded people from 169 countries was important to reenergize the movement and inspire action. Preaching to the converted is sometimes important. But now it’s time to focus on those who are not yet converted.