Recycling in the United States is failing. Only 50 percent of packaging is currently recycled. For plastics the rate is lower, only nine percent. The U.S. packaging recycling rate is far below many other countries and has been stagnant for over a decade because our waste management infrastructure is fragmented, inefficient, and underfunded. U.S. city and county governments spend millions of taxpayer dollars each year to manage an expanding and increasingly complex array of packaging waste they had no input in designing or creating. U.S. recyclers are struggling with poorly designed packaging that cannot be recycled and adds cost to the recycling system, and brand owners are unable to source the recycled content they need to honor their public sustainability commitments. Under the current system, consumer packaged goods companies have little incentive to change.